Print and Design Layout

CastleBranch Impact Report

Although titled as Video Animator at Castlebranch, Inc, my role also included project management of the design portion of this impact report. Guiding the graphic designers on the look and feel by first starting a mood board, then creating various style boards for approval, I was able to shape the visual content to ensure the design communicated trust, collaboration and progress. The visual direction was a contemporary report that felt inclusive and optimistic. Utilizing grids, rounded shapes and leading lines, the annual report acheived an effective balance between corporate professionalism and human connection, aligning perfectly with the subject matter of bridging education, healthcare, and technology.

Downtown Alive - Wilmington NC Signage

During the midst of the COVID19 shutdowns, the Downtown Business Alliance (DBA) asked out for volunteers to help market an initiative to get people back to enjoying their favorite restaurants and coffee shops. As a downtown resident and a frequent visitor of many of the restaurants that had been negatively affected by the shutdown, I immediately reached out to offer my services. Working closely with the Joan Loch at the DBA, I created a logo to use on print and digital materials. The initiative involved closing specific streets for traffic, and extending restaurant seating into the street. To facilitate on-site communication, I also created street signage, including signs for light poles, A-frames, and window decals.