Lower Cape Fear LifeCare - Client Case Study
LifeCare Memory Partners - GUIDE Video
Tasked with updating the visuals and animation, NMP Creative collaborated with LCFLC to produce a video that describes the CMS GUIDE program for patients that have dementia.
Background
Lower Cape Fear LifeCare is a nonprofit organization dedicated to providing access to the highest quality LifeCare, education, and supportive services to their patients, their families, and the communities they serve. NMP Creative first collaborated with LCFLC when they revised their name and logo to reflect their expanded services. NMP Creative provided animation assets for use in broadcast and digital platforms.
LCFLC reached out NMP Creative to help create updated videos to show to patients and families. The challenge was to get patients and families to understand the processes in an easy to comprehend format. While LCFLC has great print and web assets, getting a video in front of people was necessary to bridge the conversation.
While providing updated visuals for the GUIDE video, NMP Creative also created an updated animated logo for LCFLC’s LifeCare Memory Partners division, keeping it in line with their established LCFLC logo animation to ensure brand cohesiveness.
Producution
Our solution involved creating completely new visuals and detailing the animation beats in a detailed storyboard for approval. Working closely with stakeholders, we revised the boards based on key insights and visual cues needed to convey the messaging.
The storyboard visuals had character designs carried over from a video produced in tandem, their Introduction to Hospice Video. Updating some of the character designs and creating new assets, our goal was to ensure that the GUIDE topic was accessible and engaging to viewers.
By comparing these storyboards to the final video, you’ll be able to see how NMP Creative continued to evolve the visuals and iterate based on client feedback, ensuring alignment with LCFLC’s goals.
CLIENT FEEDBACK
“Working with Neal has been a consistently positive and productive experience. Throughout our collaboration, he has created several high-quality animations for us. Each animation exceeding our expectations. From concept to final delivery, Neal’s creativity, professionalism, and keen attention to detail have consistently stood out.
He played a key role in helping us clearly explain our service lines, making complex topics more accessible and engaging for our viewers. One of the things I value most is Neal’s ability to take our ideas and turn them into visually compelling animations that perfectly align with our messaging and goals.
Neal is responsive, collaborative, and always delivers on time. I highly recommend Neal Petrosky Creative to anyone in need of exceptional animation work. We absolutely look forward to working with him again!”
Kim Emory, Creative Project Manager
Lower Cape Fear LifeCare